Matsunoya Shrimp SALE: PorkLoinCutlet&FriedShrimp(2P) Drops to 970 Yen

Sep 23, 2026 15:28

AddedDiscountNew releaseLimited time

This is a reference translation. The Japanese version is the authoritative original.

On the afternoon of September 23, 2026, seven platter set meals with “[Shrimp SALE]” at the head of their names appeared on the menu page of Matsunoya’s official website. The official app gives the listing time as 15:00 on September 23, 2026. At the same moment, the nine fried shrimp, fried oyster and fried horse mackerel platters carried until then dropped off the list, making this a swap rather than an addition.

Prices did not move the same way across the seven. The two items with two fried shrimp are listed 280 yen below their previous prices, while the five oyster, horse mackerel and seafood platter items keep their prices and gain “+Fried Shrimp (1 pc)” in their names.

The two two-shrimp items landed at the price of the old one-shrimp versions

Both items pairing a cutlet with two fried shrimp are listed 280 yen below the same combination carried until the afternoon of September 23, 2026.

Item	Previous Price	Price This Time	Change
PorkLoinCutlet&FriedShrimp(2P)	1,250 yen	970 yen	-280 yen (about 22%)
Extra Thick-Cut Rib Loin Cutlet & Fried Shrimp (2 pcs) Set Meal	1,530 yen	1,250 yen	-280 yen (about 18%)

Those figures, 970 yen and 1,250 yen, are exactly what the one-shrimp versions cost before they left the list the same day. PorkLoinCutlet&FriedShrimp(1P) was listed at 970 yen, and the Extra Thick-Cut Rib Loin Cutlet & Fried Shrimp (1 pc) Set Meal at 1,250 yen. No one-shrimp item carries the “[Shrimp SALE]” prefix, so shrimp platters are now consolidated into the two-piece version.

Source: Matsunoya Official Site

Five items keep their price and gain one fried shrimp

The five items built on fried oyster, fried horse mackerel and the seafood platter hold the prices they had when listed on September 16, 2026, with “+Fried Shrimp (1 pc)” added to their names.

Item	September 16, 2026 Listing	This Time
Pork Loin Cutlet & Fried Oyster (2 pcs) Set Meal	1,030 yen	1,030 yen (+Fried Shrimp (1 pc))
Pork Loin Cutlet & Fried Horse Mackerel (1 pc) Set Meal	1,030 yen	1,030 yen (+Fried Shrimp (1 pc))
Seafood Platter Set Meal (Oyster 2 pcs, Horse Mackerel 1 pc, Shrimp 1 pc)	1,030 yen	1,030 yen (+Fried Shrimp (1 pc))
Extra Thick-Cut Rib Loin Cutlet & Fried Oyster (2 pcs) Set Meal	1,290 yen	1,290 yen (+Fried Shrimp (1 pc))
Extra Thick-Cut Rib Loin Cutlet & Fried Horse Mackerel (1 pc) Set Meal	1,290 yen	1,290 yen (+Fried Shrimp (1 pc))

The Seafood Platter Set Meal was listed at 1,042 kcal on September 16, 2026. This time it shows 1,218 kcal, an increase of 176 kcal.

Source: Matsunoya Official Site

Prices and nutrition information for the seven items

Every item below carries “[Shrimp SALE]” at the head of its name.

Item	Price	Energy	Protein	Fat	Carbohydrates	Salt Equivalent
PorkLoinCutlet&FriedShrimp(2P)	970 yen	1247kcal	38.1g	65.7g	130.5g	3.9g
Pork Loin Cutlet & Fried Oyster (2 pcs) Set Meal +Fried Shrimp (1 pc)	1,030 yen	1248kcal	36.1g	64.6g	135.0g	4.1g
Pork Loin Cutlet & Fried Horse Mackerel (1 pc) Set Meal +Fried Shrimp (1 pc)	1,030 yen	1307kcal	43.2g	67.4g	137.2g	4.4g
Seafood Platter Set Meal (Oyster 2 pcs, Horse Mackerel 1 pc, Shrimp 1 pc) +Fried Shrimp (1 pc)	1,030 yen	1218kcal	33.1g	63.9g	132.4g	4.3g
Extra Thick-Cut Rib Loin Cutlet & Fried Shrimp (2 pcs) Set Meal	1,250 yen	1599kcal	55.3g	91.9g	136.7g	4.2g
Extra Thick-Cut Rib Loin Cutlet & Fried Oyster (2 pcs) Set Meal +Fried Shrimp (1 pc)	1,290 yen	1599kcal	53.3g	90.8g	141.2g	4.4g
Extra Thick-Cut Rib Loin Cutlet & Fried Horse Mackerel (1 pc) Set Meal +Fried Shrimp (1 pc)	1,290 yen	1659kcal	60.4g	93.7g	143.4g	4.7g

The three items using the Extra Thick-Cut Rib Loin Cutlet carry a “store-limited menu” note on the official website’s menu page. In the official app’s menu, the seven items appear at 195 of the 198 stores excluding those co-located with Matsuya.

Source: Matsunoya Official Site

What left the list, and a third straight Wednesday afternoon swap

Leaving the list at the same moment were four platters combining one or two fried shrimp, plus the five fried oyster, fried horse mackerel and seafood platter items listed on September 16, 2026. Five of them match the new seven in name and price and read as straight replacements. The two one-shrimp items have no counterpart among the seven.

The three Cheese Tomato Hayashi Rice variants listed on September 9, 2026 also left the list the same day. They have no name-level counterpart among the seven.

The menu page has moved on Wednesday afternoons three weeks running: three Cheese Tomato Hayashi Rice variants on September 9, 2026; 13 items using fried oyster and fried horse mackerel on September 16, 2026; and this batch on September 23, 2026. The oyster and horse mackerel platters listed on September 16, 2026 had their names and contents rewritten 12 days after going up.

A word from our Matsunoya novice

Hm. The one-shrimp version is gone, and the two-shrimp one sits at 970 yen — what one shrimp used to cost. More shrimp, or less money. Take your pick.