Matsunoya's Second TikTok Coupon Drops Three Platter Set Meals to 690 Yen

CampaignsCouponDiscountOfficial TikTokUpdated

This is a reference translation. The Japanese version is the authoritative original.

Matsunoya’s official TikTok account (@matsu_noya) released a “Shokuyoku no Aki” Coupon on the morning of September 16, 2026, discounting three platter set meals. It can be used from 3:00 p.m. that same day until 3:00 p.m. on September 30, 2026. The flyer labels it “TikTok Coupon Vol. 2,” making it the second TikTok-exclusive coupon.

The discount amount differs by item, but every price after the discount lands on 690 yen. The benchmark is PorkLoinCutlet, listed on the official website at 690 yen. The flyer puts it this way: “A platter for the same price as PorkLoinCutlet (690 yen)!?”

Three Platters Covered, All 690 Yen After the Discount

「食欲の秋」クーポンのチラシ(再投稿版)
Source: Matsunoya Official TikTok(@matsu_noya)

Source: Matsunoya official TikTok account (@matsu_noya)

Item Regular Price Discount After Discount
DoublePorkLoinCutlet 1050 yen 360 yen off 690 yen
PorkLoinCutlet&Japanese Authentic FriedChicken 990 yen 300 yen off 690 yen
PorkLoinCutlet&FriedShrimp(1P) 970 yen 280 yen off 690 yen

The largest discount goes to DoublePorkLoinCutlet at 360 yen off, roughly 34 percent of the regular price. Rather than taking a fixed amount off each item, the coupon pulls the higher-priced items down to 690 yen.

The Same 690 Yen Buys Different Amounts

Lining up the nutrition information published on the official website shows what that 690 yen actually gets you.

Item Energy Protein
PorkLoinCutlet 830kcal 26.8g
PorkLoinCutlet&FriedShrimp(1P) 1071kcal 32.7g
PorkLoinCutlet&Japanese Authentic FriedChicken 1249kcal 43.9g
DoublePorkLoinCutlet 1272kcal 45.6g

For the same 690 yen, DoublePorkLoinCutlet delivers about 1.5 times the energy and about 1.7 times the protein of PorkLoinCutlet.

There Is a Set Order for Scanning at the Ticket Machine

Both the post and the flyer instruct customers to hold the code over the ticket machine’s 2D code reader first. The scan comes at the start of the purchase, not after selecting an item.

The coupon is valid at “all Matsunoya stores except some locations,” and neither the post nor the flyer lists which stores are excluded. The flyer also carries a note that “this campaign may end without prior notice.”

Two Autumn-Branded Discounts Running Side by Side

The coupon’s 3:00 p.m. start on September 16, 2026 matches the launch time the official website had announced for Fried Horse Mackerel and Fried Oyster. The discount began moving at the same hour the autumn items went on sale.

On top of that, the Aki no Donburi Matsuri Coupon that the official X account has been handing out since 3:00 p.m. on September 2, 2026 is still running with no end date given, putting two autumn-branded discounts side by side. That one covers bowl items such as PorkLoinCutlet Bowl, so it does not overlap with this coupon’s set meals and platters.

Update: Reposted with a Corrected 2D Code (September 18)

The repost opens with an apology: “We are sorry that the QR code was difficult to use 🙇‍♀️ We have corrected it to make it easier to use and are reposting! Please make use of it ✨” There is no explanation of what exactly was hard to use; a flyer carrying the corrected 2D code simply replaced the original.

The items covered, the discount amounts and the usage period are identical to the first post. What changed is the fine print at the end. Where the first post read “※Valid at all Matsunoya stores except some locations,” the repost splits it into two lines: “※Also valid for takeout.” and “※Valid at Matsunoya stores and Matsuya stores co-located with Matsunoya, except some locations.” Being usable for takeout, and at Matsuya stores that carry Matsunoya items, is now spelled out in writing.

The wording printed on the flyer itself still reads “Valid at all Matsunoya stores except some locations,” with no mention of takeout. The post’s text spells out the conditions in more detail than the flyer does.

A word from our Matsunoya novice

Still 690 yen, and now there are two cutlets. Makes you wonder what the single one was.