Matsunoya to Launch Fried Horse Mackerel and Fried Oyster on September 16 at 3 p.m.

Sep 11, 2026 10:14

OfficialAnnouncedNew releaseLimited time

This is a reference translation. The Japanese version is the authoritative original.

Matsunoya says it will launch Fried Horse Mackerel and Fried Oyster from 3 p.m. on Wednesday, September 16, 2026. Coverage is “Matsunoya stores nationwide, excluding some stores.” The official notice introduces the items by saying that Matsunoya’s quietly popular “two Seafood Fry varieties” are making a comeback.

The Fried Horse Mackerel uses Japanese horse mackerel. The Fried Oyster is described as having a juicy, milky flavor. The notice recommends eating both with a generous amount of the rich Tartar Sauce.

Items and Prices (tax included)

Fried Oyster

Fried Oyster (5 pcs) Set Meal — 1,030 yen
Generous Fried Oyster (7 pcs) Set Meal — 1,290 yen
Egg-Simmered Fried Oyster Bowl — 930 yen
Fried Oyster only (2 pcs) — 400 yen

Fried Horse Mackerel

Fried Horse Mackerel (2 pcs) Set Meal — 930 yen
Fried Horse Mackerel only (1 pc) — 350 yen
Tokuasa Fried Horse Mackerel (1 pc) Set Meal (No Small Dish) — 550 yen
Tokuasa Fried Horse Mackerel (1 pc) Set Meal (With Small Dish) — 590 yen

Combinations with Tonkatsu and Platters

Pork Loin Cutlet & Fried Oyster (2 pcs) Set Meal — 1,030 yen
Extra Thick-Cut Rib Loin Cutlet & Fried Oyster (2 pcs) Set Meal — 1,290 yen
Pork Loin Cutlet & Fried Horse Mackerel (1 pc) Set Meal — 1,030 yen
Extra Thick-Cut Rib Loin Cutlet & Fried Horse Mackerel (1 pc) Set Meal — 1,290 yen
Seafood Platter Set Meal (2 pcs Fried Oyster, 1 pc Fried Horse Mackerel, 1 pc Shrimp) — 1,030 yen

Four items come in at 1,030 yen: the Fried Oyster (5 pcs) Set Meal, the Pork Loin Cutlet & Fried Oyster (2 pcs) Set Meal, the Pork Loin Cutlet & Fried Horse Mackerel (1 pc) Set Meal, and the Seafood Platter Set Meal. At the same price, customers can choose Fried Oyster alone, a combination with Pork Loin Cutlet, or a platter of all three.

The lineup image in the notice shows eight Set Meals plus the Egg-Simmered Fried Oyster Bowl with photos. The Set Meal photos include Rice, Miso Soup, and a small dish of Tartar Sauce.

Source: Matsunoya Official Site

Items Eligible for Shareholder Benefit Vouchers

Shareholder Benefit Vouchers can only be used on the following items.

Fried Oyster (5 pcs) Set Meal
Generous Fried Oyster (7 pcs) Set Meal
Fried Horse Mackerel (2 pcs) Set Meal
Egg-Simmered Fried Oyster Bowl
Tokuasa Fried Horse Mackerel (1 pc) Set Meal

The four Set Meals combined with tonkatsu, the Seafood Platter Set Meal, and the two single-item options are not on this list.

Tokuasa Fried Horse Mackerel Runs from 4 a.m. to 11 a.m.

The Tokuasa Fried Horse Mackerel (1 pc) Set Meal is sold only between 4 a.m. and 11 a.m. and is not available for takeout. It comes at two prices depending on whether the small dish is included.

Takeout

Everything except the Tokuasa Fried Horse Mackerel (1 pc) Set Meal is available for takeout, at the same tax-included price as dine-in. For takeout, however, Miso Soup carries a separate charge.

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