Source: matsuyafoods.co.jp

Matsunoya: Double Matsuya Points on Matsuben Net Orders Picked Up From 6 to 11 p.m. Through September 28

CampaignsMatsuya PointsPoints

This is a reference translation. The Japanese version is the authoritative original.

The Matsuben Net Night Deal Points Up Campaign, which doubles the usual Matsuya Points on orders picked up in the evening through the takeout reservation site Matsuben Net, runs from 6 p.m. on September 15, 2026 to 11 p.m. on September 28. Matsunoya stores that carry Matsuben Net are included.

The multiplier is not based on when the order is placed. It applies only to orders whose pickup time falls between 6 p.m. and 11 p.m.

Eligible orders are those picked up between 6 p.m. and 11 p.m.

Field Value
Period Tuesday, September 15, 2026, 6 p.m. – Monday, September 28, 11 p.m.
Eligible Time Window 6 p.m. – 11 p.m. within the above period
Benefit Double the usual Matsuya Points earned
Basis for determination Pickup date and time

The official notice states that eligibility is determined by the pickup date and time. Even if the order and payment are completed earlier in the day, a pickup before 6 p.m. falls outside the campaign.

Of the three entry points in the app, only Matsuben Net qualifies

In the Matsuya Foods official app, tapping “Order” at the bottom of the screen opens the ordering screen.

松屋フーズ公式アプリのホーム画面。下部の「注文する」から注文導線に入る
Source: Matsunoya Official Site

From there, three options are listed vertically: Matsuben Net, Matsuya Mobile Order and Matsuben Delivery. Only the top option, Matsuben Net, which takes orders in advance for takeout, earns double points this time; Matsuya Mobile Order and Matsuben Delivery are explicitly excluded. Although both are takeout, Matsuya Mobile Order works differently, instructing customers to finalize the order after arriving at the store, while Matsuben Delivery accepts orders from 10 a.m. to 9 p.m. on the day.

松屋フーズ公式アプリの注文方法選択画面。松弁ネット・松屋モバイルオーダー・松弁デリバリーが並ぶ
Source: Matsunoya Official Site

The process is to choose a store, specify a pickup time, select items, proceed to checkout, choose a payment method and confirm the order.

Stores carrying Matsuben Net are covered; expressway PA stores and others are excluded

The campaign covers stores that have introduced Matsuben Net. Besides Matsunoya, these include Matsuya, Mycurry Shokudo, Sushi Matsu, Matsuken Chuka Shokudo, Matsutaro, Steak-ya Matsu, Steak Set Meal & Rice Bowl Matsugyu, Mugi no Toriko and Tukkun². Expressway PA stores and the Narita Airport Terminal 3 store are excluded.

Points are worth 1 yen each, and eight prepayment methods are accepted

Matsuya Points can be used on Matsuben Net, Matsuben Delivery and Matsuya Mobile Order orders at 1 point = 1 yen, in units of 10 points. New member registration comes with points worth 100 yen for everyone, limited to once per person.

Prepayment is available via PayPay, d Payment, Rakuten Pay, au PAY, Merpay, Alipay+, WeChat Pay and credit card. Matsuben Net bills itself as a takeout-only site with zero waiting time when ordering online, and says it works out cheaper than buying at the ticket machine.

松弁ネットの案内バナー。PayPay・d払い・au PAY・メルペイ・Alipay+・WeChat Payの事前決済に対応する
Source: Matsunoya Official Site

It starts the day after the mobile order triple-points run ends

The Matsuya Mobile Order Triple Points Campaign, which ran until just before this one, ends at 11:59 p.m. on September 14. That campaign excluded Matsuben Net and Matsuben Delivery, the reverse of this one. With the multiplier and the eligible entry point swapped, the run of points promotions continues.

A Matsuben Net Night Deal Points Up Campaign under the same name was also held this July, running for six days from 6 p.m. on July 7 to 11 p.m. on July 13. The eligible time window (6 p.m. to 11 p.m.), the multiplier (double) and the exclusions are all the same as then. What changed is the length: this time it runs 13 days, more than twice as long.

A word from our Matsunoya novice

Three ordering options lined up, and only the top one doubles. Easy enough to tap the wrong one.

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