Matsunoya Sozai Fair Orders Open on Matsuben Net from 3 p.m. on October 7

Oct 7, 2026 14:08

OfficialMatsuya appCouponPointsUpdatedOfficial X

This is a reference translation. The Japanese version is the authoritative original.

Tonkatsu Matsunoya’s official X account posted at 1:59 p.m. on October 7, 2026 that the ongoing Sozai Fair can also be ordered through Matsuben Net at the same price from 3 p.m. the same day. Matsuben Points and various campaign points are awarded as well. This adds one more ordering route on top of the ticket machine purchases announced the previous day, October 6.

A post built as two answers to customer feedback

The post opens by saying the chain has taken customer opinions into account, then lists two comments it received and pairs each with the measure taken.

Feedback received	Measure from 3 p.m. on October 7
“The 2D mode doesn’t respond when I hold it up…”	Holding up a 2D code is no longer necessary; the items can be bought directly from the ticket machine
“Please make Matsuben Net and points usable…”	Matsuben Net becomes available, and Matsuben Points and various campaign points are awarded

At the ticket machine, press “Bento” on the first screen

On how to operate the ticket machine, the post notes that buyers should press the “Bento” button rather than “Dine-in” on the machine’s first screen. The post says nothing about how dine-in orders are handled.

Wait times and points cited as Matsuben Net’s selling points

For Matsuben Net, the post cites “no waiting at the store” and ordering in advance for a smooth pickup, and combines that with the Matsuben Points and various campaign points on offer to recommend Matsuben Net as the better deal: no wait and points on top (≧∇≦). The announcement puts the pickup method, rather than the items themselves, at its center.

Three notices on how to buy, with every added route starting at 3 p.m. on October 7

The ways to buy into this fair have widened in stages through the official X account since it began on September 30, 2026.

Notice	Value
September 30, 2026	Launched as an X Coupon. Presenting a 2D code required
October 6, 2026	From 3 p.m. on October 7, the same price at ticket machines and on the Matsuya Foods app without a 2D code. Double Portion sozai also sold
October 7, 2026	From 3 p.m. on October 7, the same price on Matsuben Net. Matsuben Points and various campaign points awarded

The October 6 post quoted in this latest one carries the notes that the offer is also available at stores co-located with Matsuya, with some exceptions, and that the end date is undecided. The October 7 post likewise gives no end date.

Nothing in the official website notices

There is no corresponding entry in the official website notices for this change in operation; the explanation sits only in the official X account’s posts. From the launch announcement through the price, coverage and purchasing instructions, the Sozai Fair has run entirely on X posts.

Matsuya Foods Official App

The official Matsuya Foods app, Matsunoya included. Coupons, mobile order and advance booking, plus points on every visit.