Matsunoya's "Autumn Fried Shrimp SALE" Runs Through 3:00 p.m. on September 30, 2026

Sep 24, 2026 19:15

OfficialDiscountOfficial X

This is a reference translation. The Japanese version is the authoritative original.

Matsunoya’s official X account, “Tonkatsu Matsunoya [Official]” (@matsu_noya), announced the “Autumn Fried Shrimp SALE” at 7:07 p.m. on September 24, 2026. The post reads, “The Autumn Fried Shrimp SALE is under way, from October 23!” — but the announcement image attached to that same post gives the period as “9/23 (Wed) 15:00 – 9/30 (Wed) 15:00.” The items covered have been listed on the official website since 3:00 p.m. on September 23, and the listing was still up as of the 24th.

The post text and the announcement image disagree on the dates

The post closes with, “It’s a big one-week-only sale, so take this chance to eat your fill of Matsunoya’s delicious fried shrimp‼️”, and puts the start at “from October 23.” The image, on the other hand, carries a band reading “One week only!” below the title, together with the dates “9/23 (Wed) 15:00 – 9/30 (Wed) 15:00.” The period shown in the image is exactly one week, and both September 23 and September 30 fall on a Wednesday.

Source: Matsunoya Official X(@matsu_noya)

On the official website too, the items covered have been listed since 3:00 p.m. on September 23. Reading the end time as the image gives it, the sale runs through 3:00 p.m. on September 30.

Two ways of adding the shrimp

The image splits the items into two panels and words them differently: “One shrimp becomes two at the same price‼” and “A fried shrimp comes with it at the same price‼”. The four items shown are as follows.

Item	Price	Image Description
PorkLoinCutlet&FriedShrimp(2P)	970 yen	Shrimp goes from one to two at the same price
Seafood Platter Set Meal	1,030 yen	Same as above
Pork Loin Cutlet & Fried Oyster (2 pcs) Set Meal	1,030 yen	One fried shrimp comes with it at the same price
Pork Loin Cutlet & Fried Horse Mackerel Set Meal	1,030 yen	Same as above

At the bottom of the image is the note, “*Photos are for illustration purposes. *Plating may differ for some items.” The official website lists seven items, including these four, each with “[Shrimp SALE]” prefixed to the listed name, at prices ranging from 970 yen to 1,290 yen. The fried oyster and fried horse mackerel items are also among those listed on the official website since 3:00 p.m. on September 16.

970 yen is the same figure as the earlier one-shrimp version

The post’s line, “You can eat two for the price of one!”, lines up against the listed prices as follows.

Item	Before September 23	Now
PorkLoinCutlet&FriedShrimp(2P)	1,250 yen	970 yen
Extra Thick-Cut Rib Loin Cutlet & Fried Shrimp (2P) Set Meal	1,530 yen	1,250 yen

Both are down by 280 yen, and the resulting 970 yen and 1,250 yen match the prices that had been attached to the versions carrying a single fried shrimp. The pairings themselves — pork loin cutlet with fried shrimp, and extra thick-cut rib loin cutlet with fried shrimp — have been on the listing for some time, and are not new combinations introduced this time.

Announcements billed on “double the fried shrimp” stop at 2022

Among the official notices on Matsunoya’s website, headlines built on the number of fried shrimp ran as the “Fried Shrimp Double Fair” in October 2020, January 2021 and April 2021, the “Ebi² SALE” in April 2022, and the one-shrimp increase for “Shin Ebi Fry” in August 2022. From 2023 onward the focus shifted to campaigns billed on “Large Head-On Fried Shrimp” and the “Ebi Ebi Fair,” and headlines about doubling the count had not appeared.

For this “Autumn Fried Shrimp SALE,” no corresponding article had been posted in the official notices on the website as of September 24, 2026; the announcement is out through the X post and the listing on the menu pages.