Matsunoya to Launch Sheepmeat "Jingisukan Set Meal" at 3:00 p.m. on October 14, 2026
This is a reference translation. The Japanese version is the authoritative original.
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Matsuya Foods will launch the Jingisukan Set Meal at Matsunoya, its tonkatsu chain, from 3:00 p.m. on Wednesday, October 14, 2026. The set meal is 1,190 yen tax included, and Jingisukan only is 990 yen. It goes on sale at Matsunoya locations nationwide except for some stores, and the notice states that stores co-located with Matsuya are excluded.
Set Meal 1,190 Yen, Jingisukan Only 990 Yen
| Item | Price (tax included) |
|---|---|
| Jingisukan Set Meal | 1,190 yen |
| Jingisukan only | 990 yen |
The notice says all prices include tax and that dine-in and takeout prices are identical. Takeout is available, but miso soup with a takeout order carries a separate charge. Shareholder Benefit Vouchers can be used for the Jingisukan Set Meal.

Sheepmeat Finished by “Oil-Cooking”
The dish uses carefully selected Aussie Sheepmeat. Matsuya Foods says it is finished by the oil-cooking method particular to a tonkatsu chain, keeping the meat’s distinctive flavor while making the texture tender and easy to eat. It is then tossed in a soy-sauce-based special tare. The vegetables coated in that tare are also described as “finished to a flavor worthy of a lead role.”
The notice image shows sheepmeat served in an iron pan with cabbage, green peppers and carrots, all coated in the tare. Along the top of the image, the Matsunoya logo sits beside the AUSSIE SHEEPMEAT logo.
The First Sheepmeat Item Since August 2024
Sheepmeat on the Matsunoya menu has appeared in official notices on the company website twice before: the Lamb Cutlet in August 2023, and its re-release in August 2024.
| Launch Date | Item | Set Meal Price (tax included) |
|---|---|---|
| August 23, 2023 | Lamb Cutlet Set Meal | 1,090 yen |
| August 21, 2024 | Lamb Cutlet Set Meal (3 pcs) | 1,290 yen |
| October 14, 2026 | Jingisukan Set Meal | 1,190 yen |
Both times the Lamb Cutlet was served as a cutlet, and a Mixed set meal pairing it with the Pork Loin Cutlet was offered alongside. This time the dish comes griddle-style, and the notice lists no Mixed option. The meat is the same, but the item is a different one — this is not a re-release of the Lamb Cutlet.
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Priced in the Upper Tier
Set against the set meals currently listed on the official website, 1,190 yen lands here.
| Price (tax included) | Set Meal |
|---|---|
| 1,290 yen | Extra Thick-Cut Rib Loin Cutlet w/ Tomato Sauce Set Meal, Generous Fried Oyster (7 pcs) Set Meal |
| 1,190 yen | Jingisukan Set Meal (launches October 14, 2026), Pork Loin Cutlet w/ Tomato Sauce & Cheese Set Meal, Japanese Authentic Fried Chicken(8 Pieces) w/Grated Radish |
| 1,160 yen | Japanese Authentic Fried Chicken(8 Pieces) |
The cheapest set meal at Matsunoya is the PorkLoinCutlet at 690 yen, putting the Jingisukan Set Meal 500 yen above it. The 990 yen for Jingisukan only matches the Extra Thick-Cut Rib Loin Cutlet w/ Tomato Sauce.
A “Shinmai Fair Vol. 2” Badge on the Notice Image
The lower right of the notice image carries a “Shinmai Fair Vol. 2” badge, and the headline puts new-harvest rice up front, pitching the dish as something to tuck into alongside it.
The notice also states that free rice refills — “as many bowls as you like” with a dine-in set meal — are running at some stores. Matsunoya has been advertising this service for set meal items since 3:00 p.m. on September 30, 2026, with the participating stores listed on the official website.

A word from our Matsunoya novice
An iron pan at a tonkatsu chain. If the vegetables are the lead role, where does that leave the sheepmeat.
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