Matsunoya to Offer Free Rice Refills with Set Meals from 15:00 on September 30, 2026

Sep 29, 2026 10:09

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This is a reference translation. The Japanese version is the authoritative original.

Matsuya Foods announced on September 29, 2026 that it will hold the Shinmai Okawari Muryo Fair (free rice refills served with new-harvest rice). Customers who order from the set meal menu get free rice refills, dine-in only. At Matsunoya the offer starts at 15:00 on Wednesday, September 30, 2026.

Matsunoya from 15:00 on the 30th, Matsuya from 10:00 the day before

The notice lists start times separately by brand.

Brand	Start Date and Time	Stated Coverage
Matsuya	From 10:00, Tuesday, September 29, 2026	Includes Matsuya stores co-located with Matsunoya, and Matsuya stores co-located with Mycurry Shokudo
Matsunoya	From 15:00, Wednesday, September 30, 2026	Includes Matsunoya stores co-located with Mycurry Shokudo

What the notice image puts front and center is the date “9/29 10:00 START” and the Matsuya logo, which is Matsuya’s start time. Matsunoya stores get the same treatment a day later, from 15:00 on the 30th.

Source: Matsunoya Official Site

One wrinkle: the notice headline spells the word for refills as “お替り,” while the body text and the image use “おかわり.” Both read okawari.

Set meals are covered, dine-in only

What the notice names as covered is the set meal menu, and it says Rice Sets and the breakfast menu are included as well. What becomes free is the rice refill, with the notice adding “for dine-in.”

Eligible stores are given as “Matsuya and Matsunoya stores nationwide, excluding some locations,” and no excluded stores are named. The notice states no end date.

The rice going free is the priciest single item at 220 yen

On Matsunoya’s official menu, rice is listed at 220 yen on its own. Alongside Miso Soup with Pork and Vegetables and Cheese at 200 yen and Potato Salad at 170 yen, it carries the highest price of any single item.

The cheapest set meal, PorkLoinCutlet, is 690 yen. Count one refill at the single-item price and 220 yen works out to a little over 30 percent of that.

Past promotions that added rice for free were billed as Free Rice (Large), served large from the outset. This time the bowl comes after you have eaten the first one.

At the same 15:00 on September 30, the autumn promotions change over

Matsunoya’s start time of 15:00 on September 30, 2026 lands on the cutoff for the autumn promotions now running. The Aki no Donburi Matsuri coupon announced on the official X account is set to end at 15:00 on Wednesday, September 30, 2026, and the coupon being handed out on the official TikTok account expires at that same 15:00 on September 30.

Also due at 15:00 on the 30th is the launch of three Pork Fried Steak Set Meal w/ Back Fat Ginger Sauce items. The notice image for those three carried a “Shinmai Fair Vol. 1” badge and the line “together with plump, sweet new-harvest rice.” Where this refill offer sits in that numbering is not stated officially, but the run of new-harvest rice messaging continues.