Matsunoya: 300 Points for New Matsuya App Sign-Ups With 800 Yen in Orders

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This is a reference translation. The Japanese version is the authoritative original.

From 0:00 on October 1, 2026 to 23:59 on October 31, 2026, Matsuya Foods will run the Matsuya app “Otameshi Campaign” (trial campaign). Members who newly register on the Matsuya app during the period and order a cumulative 800 yen or more by October 31 will receive a total of 300 Matsuya Points. Matsuya Foods locations nationwide, including Matsunoya, are covered.

No coupon code at registration means no eligibility

There are three requirements: newly register as a member on the Matsuya app during the period, enter the coupon code “OTMS10” at registration, and order a cumulative 800 yen or more on the Matsuya app by October 31.

The official notice states that the coupon code cannot be entered after registration is complete and must be entered during registration, so the requirement cannot be met by entering it later.

The points arrive in two installments. 100 points are granted after registration, and the remaining 200 points are granted by the end of November 9. The announcement image lists Matsuya Mobile Order and Matsuben Net as the services covered.

松屋アプリ「おためしキャンペーン」の告知画像
Source: Matsunoya Official Site

Matsuya Foods locations nationwide are covered, with parking-area stores excluded

The campaign covers Matsuya, Matsunoya, Mycurry Shokudo, Sushi Matsu, Matsuken Chuka Shokudo, Steak-ya Matsu, Steak Set Meal & Rice Bowl Matsugyu, Mugi no Toriko and Tukkun² locations nationwide. Stores inside parking areas and similar locations are excluded.

Matsuya Points collected can be used on Matsuben Net, Matsuben Delivery and Matsuya Mobile Order orders at 1 point = 1 yen, in units of 10 points. Prepayment can be made with PayPay, d Payment, Rakuten Pay, au PAY, Merpay, Alipay+, WeChat Pay and credit cards.

Three runs in a row on the same terms; 400 points from last autumn to this spring

This new-member campaign is not the first of its kind. This is the seventh notice under the same name since June 30, 2025, and comes 92 days after the previous one on June 30, 2026. The number of points awarded has not been fixed, moving as follows in recent runs.

Notice Date Order Requirement Points Awarded
September 30, 2026 (this time) Cumulative 800 yen or more 300 points
June 30, 2026 Cumulative 800 yen or more 300 points
March 31, 2026 Cumulative 800 yen or more 300 points
March 1, 2026 Cumulative 800 yen or more 400 points
January 1, 2026 Cumulative 800 yen or more 400 points
October 1, 2025 Cumulative 800 yen or more 400 points

The 800 yen order requirement has been the same across all seven runs, and only the award rose to 400 points for three runs from October 2025 to March 2026. This time marks the third consecutive run of the 300-point version.

October overlaps with other points initiatives

Matsuya Foods has other points initiatives running since the start of October. The PayPay Coupon marking 6 million app members runs from October 1 to 31, completely overlapping with this campaign. The Rakuten Pay return campaign runs from October 1 to October 15. The payment methods and requirements differ in each case.

Matsuya Foods Official App

The official Matsuya Foods app, Matsunoya included. Coupons, mobile order and advance booking, plus points on every visit.

Download on the App StoreGet it on Google Play

A word from our Matsunoya novice

Of the 300, 200 lands on November 9. Easy to forget it before it ever shows up.