Matsunoya: Up to +20% Back with d Payment Prepayment on Online Orders

Oct 14, 2026 15:14

CampaignsMatsuya appd PaymentPoints

This is a reference translation. The Japanese version is the authoritative original.

Matsuya Foods will run a campaign from 0:00 on October 16, 2026 that returns d Points on prepayment with d Payment for online orders at its group stores, including Matsunoya. The period runs through 23:59 on November 3, 2026. It covers orders of 800 yen or more (tax included) per transaction, and entry during the period is required. The notice also states that the order date and time is what counts.

The return splits into two tiers by usage history

The rate depends on usage history: +15% of the payment amount for customers who have used the service before, and up to +20% for first-time or returning customers. The notice image also states that what is awarded is d Points (limited period and use).

Source: Matsunoya Official Site

Awards are capped at 300 points per payment and 5,000 points in total for the period. Details of the return rates will be given on the campaign page in the d Payment app.

It covers online orders, not ticket machines

Eligible orders are those placed through the Matsuya Foods official app or the Matsuben Net mini app, paid by prepayment with d Payment. The notice text lists Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, and the Matsuben Net mini app, while the notice image lines up four services under “Matsuya’s mobile order services”: Matsuben Net, Matsuya Mobile Order, Matsuben Delivery, and Matsuya Takeout (d Payment Mobile Order). All are routes where the order is placed and paid for in advance; paying at the counter does not meet the “prepayment” requirement.

Eligible stores are Matsuya, Matsunoya, Mycurry Shokudo, Sushi Matsu, Matsuken Chuka Shokudo, Matsutaro, Steak-ya Matsu, Steak Set Meal & Rice Bowl Matsugyu, Mugi no Toriko, and Tukkun² nationwide (some stores excluded). The Narita Airport Terminal 3 store and stores inside expressway parking areas are among those left out.

Where the 800-yen floor sits

The “800 yen or more, tax included” requirement sits at a level that a single-item order does not always reach at Matsunoya prices. The 690-yen PorkLoinCutlet and the 790-yen PorkLoinCutlet w/ Grated Radish on the official menu both fall short on their own. Among the set meals currently listed, the cheapest single item that clears 800 yen is the 890-yen Japanese Authentic Fried Chicken(5 Pieces). Side menu items such as Rice and Miso Soup with Pork and Vegetables run from 60 to 290 yen, so adding one gets an order over the line easily.

The second campaign under the “6 Million Members” banner

This is the second campaign to carry the “Matsuya App 6 Million Members Milestone” name, following the PayPay Coupon for the Matsuya app announced on September 29, 2026. The PayPay offer runs through October 31, so both are live for the 16 days from October 16 to October 31. Because the payment methods differ, a customer picks one or the other for any single order.

	PayPay Coupon (announced September 29)	d Payment (this time)
Period	October 1 – October 31, 2026	October 16, 2026, 0:00 – November 3, 2026, 23:59
Return	Up to 10% in points	Up to +15% in d Points (up to +20% for first-time or returning customers)
Minimum	800 yen or more (tax included)	800 yen or more (tax included) per transaction
Cap	Worth 200 yen per transaction	300 points per transaction, 5,000 points in total for the period

At the previous milestone, the “5 Million Members Milestone”, the initiatives for each payment method were announced together on a single date, November 14, 2025. For 6 million they were split between September 29 and October 14, 2026, a gap of 15 days.

d Payment return campaigns have been run repeatedly, with periods generally running 14 to 20 days. The 19 days this time falls on the long side. The add-on for “first-time or returning customers” uses the same distinction seen in the d Payment campaigns of June 2025 and May 2026.

Matsuya Foods Official App

The official Matsuya Foods app, Matsunoya included. Coupons, mobile order and advance booking, plus points on every visit.